Guest Views: The a2 Milk Company (A2M.ASX)

Guest Views: The a2 Milk Company (A2M.ASX)

This week we have a trio of guest contributors. All three were given an ASX-listed stock to write briefly on; the stock in question is former market darling The a2 Milk Company (A2M.ASX).

The a2 Milk Company (A2M.ASX)

Source: Google Finance
View #1

​As America’s infant formula shortage hits the headlines, investors are seeking to trade the news and capitalise on the U.S.’ need to import formula.

The nationwide formula shortage was created by a shutdown of Abbott Nutrition’s plant due to contamination issues, which accounted for +40% of the market, along with ongoing pandemic-related supply chain issues. In response, the Food and Drug Administration (FDA) is fast-tracking approvals to import infant formula.

Bubs Australia (BUB.ASX) bagged a widely reported deal to provide 27.5 million bottles of infant formula to the U.S. government, as tweeted by President Biden. The stock rallied 40% in response.

With hopes of replicating these gains, investors may now be looking to Bubs’ peers.

The a2 Milk Company Limited (A2M.ASX) is one that’s making watchlists. The company, which sells milk products containing the a2 protein type, has also applied to the FDA to supply formula.

Yet so far, of the 26 companies that have applied to import tins, only two have been approved. And, as of this week, Abbott’s plant is back up and running so there is little certainty around how long the supply issues will last.

I won’t speculate on whether the FDA will grant a2 Milk approval — that would make it one for the punters.

Investors, on the other hand, should evaluate a2 Milk on its current operations. If a U.S. government deal does eventuate, it would come as a bonus (although given its market cap, the relative upside is smaller than Bubs’), rather than a reason to invest.

On that basis, a2 Milk is not without issues.

The company generates around half of its revenues from China, presenting the usual political and legislative risks, plus challenges such as a declining birth-rate and a government push to lift domestic infant formula production.

The share price is at 5-year lows and has been in a downtrend since peaking two years ago. Rather than offering value, its earnings have also sharply declined over that period, and it is trading on a PE ratio of 142x, as compared to the industry’s ~28x.

The author does not hold any positions in the company.
View #2

​Most that have followed the ASX for the past 5+ years know what The a2 Milk Company (A2M.ASX) do. In that time A2M has gone from market darling to one of the most disliked stocks on the ASX. A2M was one of the few stocks to hold up well (relatively) during the initial Covid selloff, however the market was overlooking the fact that a key driver of their business to date was international students from China buying up baby formula and sending it home, an arbitrage that hedge funds would be jealous of. Without the usual influx of new and returning international students, A2M has suffered.

In 2020 the A2M Chairman was seen selling shares just before an earnings downgrade. This is a massive red flag for shareholders and understandably sparked huge controversy. More recently, there was a class-action lawsuit brought against A2M on behalf of shareholders as a result of their poor governance and disclosure. A2M are also experiencing inflation headwinds as input costs rise.

There is a massive shortage of baby formula in the US and competitor Bubs (BUB.ASX) has been a huge beneficiary, winning a deal to supply 1.25m tins of formula to the US. A2M hopes to join BUB and recently submitted an application to the FDA. This is awaiting approval and could be a short-term catalyst to boost A2M’s falling share price.

A2M are a shadow of the business they were pre-Covid, suffering numerous setbacks since 2019. There is a potential short-term catalyst in winning a contract to supply formula and they should see a boost as international students return. That said, it’s hard to see much real upside. A2M will begin to taper on marketing costs which should see boosts to the bottom line but it would be a hold/sell. By no means would it necessarily be a short but, looking at it from an opportunity cost perspective, there are far better opportunities out there.

Just an opinion, make sure you do your own research!

The author does not hold any positions in the company.
View #3

One to put out to pasture?

A2M produces and sells liquid and infant formula milk (IFM) from cows who produce only the A2 protein (supposedly gentler digestively), as opposed to those who produce both. This is the company’s key differentiator and justification for premium pricing.

Key markets: China (46% of revenue); ANZ (43%); USA (5%) and the remainder to other. IMF is 71% of total revenue.

Historically, the Company benefited greatly from the “Daigou” trade into China, which is individuals physically transporting the product via travel to China. While the Company worked on official channels and distribution, its “dirty secret” was its heavy reliance on Daigou which was brutally exposed by the onset of the pandemic when borders were closed to non-essential travel. The Company hasn’t recovered from this and was required to take inventory write-downs and the subsequent fall in the share price has led to a class action lawsuit.

Results for H1 FY22 compared to H1FY21 revealed 2.5% decrease in revenue to NZ$661m but a 45% decline in EBITDA to NZ$98m due to the significant marketing spend required for sales through official channels. At the H1 FY22 run rate, that is an 8 June 2022 EV/EBITDA multiple of ~16x (based on AUD values).

In July 2021 the Company closed the acquisition of 75% of Mataura Valley Milk, a NZ dairy nutrition business, for NZ$268m. For the five months to 31 Dec 2021 it contributed a NZ$10m EBITDA loss on NZ$39m of revenue.

The Company has guided to increased revenue growth in FY22 H2 but, critically, not a corresponding increase in earnings. This combined with a slowing birth rate in China, a non-performing acquisition and the distraction of three class action lawsuits means, on a multiple of 16x, it is one to avoid until earnings growth can be demonstrated.

The author does not hold any positions in the company.

Guest Views: Nufarm (NUF.ASX)

This week we have a pair of guest contributors. Both were given an ASX-listed stock to write briefly on; the stock in question is agricultural Nufarm (NUF.ASX).

Nufarm (NUF.ASX)

Source: Google Finance
View #1

​Nufarm, and more broadly the agriculture sector is going through a notable purple patch. Inventories of grain and seed are at their lowest relative levels in decades due to an unusual combination of poor growing conditions, supply chain bottlenecks and labour constraints. As a result, demand for Nufarm’s crop protection and seed technology has risen rapidly, with the business increasing underlying earnings by 41% in the first half of FY22.

Any short-term reprieve to the supply glut looks unlikely. Protectionist rhetoric has ramped up, particularly in developing nations where food security is a key priority. India, which holds 10% of global grain reserves, recently banned exports of wheat. Meanwhile, Russia’s invasion of Ukraine has led to gridlock in the Black Sea, placing further upward pressure on prices.

The long-term thesis for Nufarm is also positive. Per the United Nations, the world will need to feed on average an extra 60 million mouths per year until 2060. With negligible cropland growth, farmers will rely on double planting and herbicide improvements to increase yields. While still nascent in its adoption, the company has developed the first plant-based Omega-3 which is expected to be a major growth opportunity.

Despite the favourable tailwinds supporting Nufarm, investors should be cautious over-extrapolating current market conditions. Agriculture remains a cyclical industry prone to peaks and troughs. Corn, soybean and wheat futures curves are in backwardation (when the current price is higher than prices in the futures market), implying an eventual return to normalcy as weather extremities and logistic constraints abate. Subsequently, management has flagged a weaker second-half after buoyant grain prices pulled forward first half sales.

Trading on an earnings multiple of 15, Nufarm is neither cheap nor expensive. If the current market tightness persists, Nufarm will continue to outperform. However, investors need to be cognisant of initiating a position at the top of the cycle.

The author does not hold any positions in the company.
View #2

Nufarm (NUF.ASX) is an agricultural chemicals company headquartered in Australia. As the Ukraine/Russia crisis seemingly continues with no end in sight and with Western sanctions likely to continue over the long-run, Nufarm is a security that potentially stands to benefit from the turbulence.

The Ukraine invasion has placed immense pressure upon agricultural commodities worldwide. Given the centrality of both nations to the global supply of wheat and canola as well as broadbased agricultural commodities, this scenario has had a twofold impact. The first, forcing cultivation of those essentials and, secondly, a resultant increase in demand for fertilizer and biofuels (given the higher oil price) to levels not seen since the early to late 2000s post-Iraq invasion. Assuming this scenario and the associated increases to the Food Price Index (FPI) drags on, Nufarm is one company that stands to benefit.

Broadly speaking, the company operates in two categories: crop protection (i.e. herbicides etc) and crop/seed technology. Across both these categories we have seen immense global demand. Revenue was up to AU $2.16bn in 1H22 (+31% compared to 1H21) while EBIDTA showed an increase of +41% to AU $330m. The business has been prudent in taking advantage of a lower interest rate environment over the last year, saving 9% in interest expense while decreasing net debt by 6%. The numbers reveal another important consideration: the differential in the increase in revenue vs EBIDTA indicates an expanding margin despite a challenging environment for logistics costs. Dividends have also been reinstated at 4c/s, the overall yield to be approx. 2.3% p.a.

Could this be a buy? Across every category the business operates in we see potential for expanded margins. This includes canola (Russia is the 5th largest producer globally), sunflower (Ukraine being the worlds largest producer) and carinata (an effective biofuel, important given the price of Brent). The associated expansion of margins should more than offset any disruptions and increases to supply chain costs. This is a dividend growth story and, using the 2000s as a model (when the oil price and FPI increased along a similar trajectory), we could see high double digit growth in both earnings and dividends over the next decade.

The author does not hold any positions in the company.
Needs Not Wants: A Stock to Benefit from Rising Rates

Needs Not Wants: A Stock to Benefit from Rising Rates

This week we continue looking at needs not wants; companies that provide critical services that people need rather than want. We are using this theme to highlight companies that are best positioned for inflation with some even set to benefit from higher interest rates. We will be diving into the insurance industry and highlighting one company in particular.

There is a reason why Warren Buffett’s Berkshire Hathaway has such a large stake in the insurance industry; insurance companies provide a service people need and is an almost recession-proof business model. Property and Casualty (P&C)  insurance protects against property damage and provides liability coverage for claims against insurers for injuries or damage to others’ property. Two of the most common forms of P&C insurance are auto and homeowners. Insurance companies will not only benefit from rising interest rates as they earn more money from the premiums they invest but the policies they write will grow as a result of inflation which leads to higher prices for the things that people need to insure.

Chubb Limited (CB.NYSE)

​Chubb is the world’s largest publicly traded P&C insurer, based on a market cap of $90.6bn. Chubb is a global company, with local operations in 54 countries and territories. Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. As an underwriting company, they assess, assume and manage risk with insight and discipline.

Chubb has a clear advantage in its underwriting capabilities stemming from experience  and scale. Their combined ratio is well ahead of their peers, the ratio measures the profitability of an insurance company by adding the expense ratio and its underwriting loss ratio. Any ratio above 100% indicates that the company is paying out more money in claims than it is receiving from premiums.

 

Source: Company filings

Interest Rates

During 2020, the pandemic resulted in widespread panic and plenty of questions about whether economies could survive lockdowns. Economists from every corner of the globe all had a different take on the issue but consensus was that global markets would require stimulus from central banks to mitigate the impacts of slower economic growth. People were worried about deflation rather than inflation in those ancient times. The Federal Reserve took interest rates from 1.75% to just 25bps and rapidly expanded their balance sheet through quantitative easing programs to provide much-needed liquidity to falling markets.

Use of economic termsSource: Robert J. Shiller, National Bureau of Economic Research

​Fast forward to today and the headlines are dominated by inflation with the word being the most used out of any economic terms in finance related articles. The tables have turned and we aren’t worried about lockdowns, rather we are worried about our eroding purchasing power thanks to higher energy prices and ongoing supply chain issues. While rising rates and inflation is a curveball for most industries, especially those with poor pricing power, there are some companies that stand to benefit.

Unlike most industries, insurance companies have a positive correlation to interest rates. As part of an insurance company’s business model, they invest the premiums they receive from customers into bond-like instruments. There are stringent regulations on what insurance companies can and cannot invest their money in and they are typically restricted to investing in treasury bonds and asset-backed securities. During the GFC AIG (AIG.NYSE) famously found themselves investing in credit default swaps, which were underpinned by securitised mortgages the devil of 2008. Due to the restrictions on what insurance companies could invest in, AIG was attracted to the higher yields they could obtain from exposure to securitised mortgages that were still rated AAA. As long as the insured bonds were performing, AIG would receive their regular interest payments. If the assets underpinning the bonds were to collapse however… As we know, they did when the housing market collapsed and AIG found themselves in a far from enviable situation. AIG ended up owing Goldman Sachs traders $20bn. Most of which was paid out when the US government was forced to bail AIG out.

The recent 50bps rate hike by the Fed will have an impact over time on insurance companies’ bottom line. The more rate hikes there are, the more insurance companies will continue to benefit from the increased yields. The chart below highlights the recent increase in Municipal bond yields, 9% of Chubb’s investment portfolio is invested in Municipals.

 

Source: Factset
​Chubb’s investment portfolio is worth a staggering $118bn and every rate rise will have an impact on Chubb’s investment income over time. Here we’re particularly refering to the segments with floating rates in the below allocations.

Source: Company filings
Outlook

The insurance industry has endured an extended period of tough operating conditions due to tighter regulations post-GFC as well as a lengthy period of low rates. However, with rates rising insurance companies are one of the few clear winners in the current environment and pose an interesting proposition for investors in terms of sector allocation.

Source: Factset, TAMIM
​Chubb is trading below the average Price/Book Value ratio of its peers and has just about the best combined ratio. They are also in a strong position to take advantage of the cheap equity prices in the sector through M&A given their balance sheet, a trend we believe will continue in the sector.

Disclaimer: Chubb is currently held in the TAMIM Fund: Global High Conviction portfolio.
Election 2022: Much Ado About Nothing For The Investor?

Election 2022: Much Ado About Nothing For The Investor?

This week we look at a new government in Canberra and what, if any, are the implications for markets? Before proceeding into what is intrinsically a divisive topic, we’ll start with the conclusion, the answer is the implications are negligible. 

Some context

As market participants it sometimes pays to be cognizant of a rather Schumpeterian view on government policy as well as the shorter term policy framework (where monetary policy is included). Schumpeter is the arguable father of the Austrian school of economic thought which pushed for a more Laissez-Faires approach to markets. A man who is perhaps best remembered for the term “creative destruction” to explain market cycles and dislocations. Without getting into the details, the argument is simply this: there exists a natural long-run rate of growth in the economy (he wrote during the depths of the Depression), approximately 2-3%, that doubles living standards roughly every 40–50 years. Policies (whether fiscal or monetary) are only effective insofar as people and polities care about shorter term dislocations. So, what matters?

Broadly the categories are technological change and innovation, human capital (and growth in productivity), demographics (i.e. working age population) and finally labour force participation. As such, in the absence of changes to the existing institutional framework (i.e. changing the nature of the production), government policy will only impact longer-term growth and inevitably company earnings that we care about if, and only if, any of the aforementioned categories are impacted.

​What does the change in government represent? 

Thanks to the nature of Australian politics, namely mandatory voting, it tends towards moderatism (rather than political extremes). We are by no means political experts but the Independent performance this election looks to be a swing back to the middle against a perceived drift further down the political spectrum. The Labor and Liberal parties do not have what may be termed drastically different policy outlooks, at least in terms of the aforementioned categories. Both parties put forth budgets that espouse a greater emphasis on growth as opposed to austerity, both came through with policies aimed at priority areas of the digital economy (where the creative destruction will come from), childcare (impacting the longer-term participation rate) as well as manufacturing.

The major difference, in our view, is in the area of climate and associated action. Although there are certainly loud elements within the party that advocate higher tax rates on corporates, we somehow doubt this will have any discernible avenue to be translated into actual policy (especially in the current global economic environment). On certain questions such as aged care, where a great deal of noise has been made, we take a wait and see view in terms of actual policy.

Perhaps the most interesting outcome in the election has been the spectacular rise in Independents. This was combined with a substantial fall in the primary vote; at the time of writing the Labor Party having won 32.8% of the popular vote (-0.5%), the Liberal Party 23.9% (-4.2%), the Liberal National Party 7.8% (-0.9%) and The Nationals 4.0% (-0.3%). This should, one hopes, give the establishment some food for thought. One of the great things about Australian politics (and one that is an exceptional outcome for the investor) is its tendency towards the center. Both parties, as part of a broader global trend, have put too much effort in bringing fringe issues to the mainstream at the cost of rational policy debate. This has meant turning fundamentally economic or scientific questions into those of political ideology. One area where this is most obvious is climate change and action. On this the electorate has spoken and done so resoundingly, many of the Independents campaigning with climate change as a key issue while the Greens also picked up 11.8% of the vote (+1.4%).

So, with that let’s move on to the elephant in the room. This is probably where we see the most drastic shift from the old management team to the new: climate policy.

Climate: The Major Policy Difference

Let us be clear, there are obviously a myriad of policy differences between the two major parties. Here we are referring to the idea that climate policy is probably the only one that will have real impact on the long-term performance of the economy. A clear outcome in this election is that voters have come out in favour of more action on climate change. Labor unveiled a plan last year that aims at emissions reduction to the tune of 43% by 2030 and net zero by 2050. We are aware that this is often a contentious issue for many so we shall leave aside the science and just work through the implications for markets.

For the investor, the question is not the targets but how these targets are achieved. If the mechanism relies on punitive measures such as restricting supply and taxation, the outcomes are vastly different from say Commonwealth subsidies for renewables or increases to R&D incentives. If the emphasis is on the latter, then opportunities abound for those that can correctly identify windfalls for certain sectors of the ASX, including but not restricted to materials and infrastructure. An emphasis on the former could be a form of contractionary government policy that may place increased pressure on inflation data that is already steaming ahead (utilities and energy prices being a large proportion of the CPI basket). This also has implications for monetary policy which remains of much greater importance than the fiscal side. Again, we have to remain patient as to what form that policy takes.

We hope that cabinet chooses to co-opt the private sector as opposed to otherwise. We found it rather interesting that the previous government took a more interventionist approach, in the form of direct action, as opposed to the more market friendly ETS (Emissions Trading Scheme). This particular policy has even been implemented in China to reasonable effect.

From an investing perspective, it is quite irrelevant whether one chooses to believe in climate science. Especially when sitting in a country that has an abundance of resource endowments that are crucial to the global shift toward green (commodities such as cobalt and copper right through to iron ore). If anything, we take the view that the Commonwealth should push aggressively despite shorter term implications for electricity prices and overall dislocations. We’re talking potential short-term pain for long-term gain. There is no reason for the commodities boom to be over in this country, they’re just different commodities this time around. Australia, in our view, has the opportunity to become part of what has been termed by The Economist as ‘electrostates’ (i.e. analogous to the petrostates of the 20th century), the payoff could be quite astounding.

Moreover there is an argument to be made for what the negative externalities in traditional markets are (i.e. costs not currently priced in). Unfortunately, an impact of short election cycles is that it promotes shorter-term thinking when it comes to policy; that short-term pain can cost you an election after all. While undoubtably cheaper as it currently stands, the price of coal power generation, for example, does not include the medium- to long-term costs of pollution and associated healthcare costs. It’s not the outcomes that we are against but rather the ineptitude of policy. We firmly believe that market based solutions are the most efficient and effective delivery mechanism for equitable outcomes.

To conclude, we shall say this, investors have to be rational. The human part of us, with our intrinsically political outlooks (we are social animals after all), may lead us otherwise. In this instance, what we see in terms of fundamental policy differences gives us every reason to believe that the change in government isn’t going to have all that much of a long-term impact in terms of the long-term performance of the economy and thus the all important investor returns.

​As we concluded last week: Keep it simple. Keep it disciplined. Keep it rational.

Sorting Through: A Recycling Stock to Separate Out

Sorting Through: A Recycling Stock to Separate Out

This week we return to the recycling theme touched on a couple of weeks back.  Last time we spoke about an Australian recycling company benefiting from industry tailwinds and participating in the circular economy. This time we dive into the fundamental problems we face in recycling plastic and highlight a company that is looking to revolutionise this through the use of digital watermarks.

​​Plastics Recycling

The poster children of current world issues are (arguably) the ongoing pandemic, Ukraine and climate change/pollution. Compared to even the very recent past, most people are far more conscious of their carbon footprint and make an active effort to minimise waste and recycle (there are obviously degrees to this). But what if I told you that right now the plastics you put in the recycling bin are as effective as eating carrots to improve your eyesight…

Today we are recycling over 50% of the world’s paper but, according to a study conducted by National Geographic, only 9% of the world’s plastic is being recycled.

Why is that though?

Of all the materials that end up in our recycling bins, plastic is the most difficult to recycle. This is because plastics are composed of several different polymer types. It’s currently almost impossible to recycle different plastics together as they melt at different temperatures. We also need to be able to sort food contaminated products from those that aren’t contaminated. Not all plastics are created equal, if we aren’t able to sort plastics the quality of the end product is very poor.  Currently, when waste reaches a processing plant, it can be a challenge to identify what packaging is made of and what it was used for; which can be a barrier to more plastic being recycled into higher quality items. On top of this, plastic loses its quality as it’s being recycled. Without demand from companies to buy recycled plastic, this is all for nothing. We need to produce a recycled product that is worth using. If we were to be able to sort the different plastics on a mass scale then the whole recycling process would be far more efficient and valuable, creating a more sellable end product. Everyone is aware of our plastic pollution problem. Everyone is aware that it needs addressing. So we have a problem, what’s the solution?

Digimarc (DMRC.NADSAQ)

​Digimarc is one company attempting to solve the above sorting issue. DMRC delivers transformative product digitisation solutions featuring digital watermarks and other unique identifiers combined with product intelligence in the cloud. Digimarc activates products, objects and digital media for greater accuracy, efficiency, security and recyclability. Companies benefit from deeper business insights, better brand integrity and supply chain traceability for total transparency.
Digital Watermarks

Digital watermarks are invisible codes, the size of a postage stamp, covering the surface of consumer goods packaging and carrying a wide range of attributes. Digital watermarks, functionally a barcode, allow for companies to maintain their packaging and branding without having to add visible barcodes.

Source: DMRC company filings

​The aim is that once the packaging has entered a waste sorting facility, the digital watermark can be detected and decoded by a high-resolution camera on the sorting line, which is then, based on the transferred attributes (e.g. food use vs. non-food, one plastic type vs. another), able to sort the packaging in corresponding streams. This would result in better and more accurate sorting streams. Consequently, this allows for production of higher quality recyclates, benefiting the complete packaging value chain. Due to the items being covered in these barcodes the machines can identify them at whatever position they are in, even if they are in pieces, and will know what they are made of and the right kinds of plastics can be reused.

Additionally, Digimarc’s current customers include central banks. They use the watermark technology for banknotes. They are currently receiving around US $26.5m in revenue from this segment of the business. The revenue DMRC receives from central banks is sticky, recurring and provides the business with a solid base of cash flow with potential upside stemming from the counterfeit and recycling segments.

Source: DMRC company filings

​In terms of other uses for the technology, digital watermarks can also be used for basic packaging on top of the anti-counterfeit purposes above. Since the packaging is covered in what are effectively barcodes, it could significantly decrease checkout times at grocery stores; instead of having to find barcodes to scan, the whole product is simply covered in them. Another potential use on the packaging front is for the watermarks to also be embedded with information on how to correctly dispose of them, allowing people to sort their own recycling at home as they can scan the watermarks and see how to properly recycle them.

The use of the technology in counterfeiting extends beyond currency too. The counterfeit market is a $464bn market and is only expected to grow alongside e-commerce. It’s hard to prevent the trade of counterfeit items on a mass scale, especially if they are coming from countries that do very little about it. The application here, for example, is that designer brands like Gucci or Louis Vuitton use digital watermarks on their products to make them easily verifiable, preventing a lot of people from getting scammed through counterfeit products traded in online marketplaces.

Holy Grail 2.0

The objective of the Holy Grail 2.0 program is to prove the viability of Digimarc’s digital watermarking technology for accurate sorting and business use at large scale. The program is led by Procter and Gamble (PG.NYSE) and has 160 (and growing) participants across the circular economy. These include global CPG brands, retailers, trade organisations, recyclers, printers, plastic converters, plastic resin manufacturers and NGOs.

Among other companies, PepsiCo (PEP.NASDAQ) will trial these invisible watermarks on the surface of some of their product packaging, encoding them with information about the manufacturer, product, material type and whether the packaging is food safe. When scanned by a high resolution camera on a waste sorting line, this information helps to sort the packaging into the right stream. Thus more high quality material can be recycled, more efficiently. Digital watermarking has also been included in the European Commission’s Essential Requirements for Packaging and European Parliament’s Circular Economy Action Plan. The program is currently in the third and final phase of trials and the results have been promising, showing consistently strong results across all tested categories of plastic packaging material; 99% detection, 95% ejection and 95% purity rates. The Holy Grail 2.0 program can prove a commercially viable case for Digimarc’s technology to be implemented for some of the worlds largest brands.

Source: DMRC company filings

Outlook

Barcodes were first patented in 1951 but took over twenty years to be implemented on a commercial scale. So, what will drive the adoption of Digimarc’s technology at scale today?

If we told you ten years ago that by 2030 you won’t be able to buy a new ICE vehicle and that you can hail a ride with no human driver in Phoenix, you’d probably have thought we were short a few marbles. The world’s shift on emissions over the last few years has been powerful, is accelerating and is rapidly transforming the way we live our lives. The EU are implementing aggressive regulations on emissions, legislating what kinds of cars can and can’t be sold going forward for example. Regardless of your stance on the issue, the Green Transition is being accelerated by some powerful regulatory tailwinds. In many cases, adoption of technology like electric vehicles or DMRC’s watermarks simply isn’t going to be a choice, it will be a requirement.

On that note, similar to EVs, the EU has put forward requirements to ensure that all packaging in the market is reusable or recyclable in an economically viable manner by 2030 and introduced a regulatory framework for biodegradable and bio based plastics. Most of the world’s largest plastic producers, like Pepsi and Coca-Cola (KO.NYSE), are being targeted by activists to do more about their waste. According to Greenpeace, PepsiCo uses 2.3m metric tonnes of plastic every year, while Coca-Cola is responsible for over 100bn bottles of single-use plastic. Additionally, countries like China are no longer accepting waste export from other countries; the problem can no longer be outsourced and ignored and we need a solution to deal with it. Regulation and a generational transformation are driving companies to change their ways and fast, Digimarc has the technology to benefit. Humanity’s current plastic recycling regime is ineffective and simply not sustainable, DMRC can help address this.

Source: DMRC company filings
​The opportunity for Digimarc is enormous; they believe the market for plastic recycling is worth $16bn in the EU market alone. While the technology seems viable so far, there are still a lot of questions to be asked of Digimarc. The problem is there and in need of a solution but the use of this technology and whether it gets implemented on a large scale is no guarantee. Digimarc also has only US $33m of cash on the balance sheet. Given that they burned US $18m last quarter, further capital raisings are all but certain. This will dilute shareholders and put downward pressure on the stock price. There is some downside protection in Digimarc given that their work with central banks is churning out over US $10m of free cash flow a year. This is very sticky revenue. Digimarc’s current market cap is about US $350m. If they were to succeed in integrating their watermark technology into companies like Pepsi and Nestle (NESN.SWX), they could be a multi-billion dollar company.